The world is a bit more… regulated
The world is becoming increasingly regulated, with new data processing regulations coming to Switzerland and other industries, such as financial insti…
Category: Pharma
Interview by EMJ | Scrolling Through an Influencer Era
Whether it is your personal brand or your business: you want to influence. Social naturally comes to mind as an amplification box to get this level of…
Interview by Twitter | Video Business case for Ferring
For #projectfamily, a campaign around building families and supporting potential parents seeking IVF treatments, we decided to test Twitter Video Ads.…
Fake it till you make it in digital health: 4 demystified truths
Since years, digital in healthcare is becoming the new hype for people seeking higher ranked positions or promotion.
Let’s look at why and how peopl…
Look Beyond-The-Wall
Can you remember the last time you heard this notion of going beyond-the-pill? As it is eyeforpharma season, let's dive in to unclutter some of these …
Building unforgettable brand moments for your customers
What is the best KPI to measure your customer relationship? Of course, you hear about NPS, sales and many more sophisticated ways to take the pulse bu…
Haider Alleg panellist at Linkfluence Anniversary’s Event in Paris First
I participated at the one year anniversary of Radarly, the new social media tool by Linkfluence in Paris and share my experience at Richter
EyeforParma Growth markets Berlin 2014
In the preparation of the next Eye for Pharma event where I will have the honor of speaking, I participated in a webinar to share some views with 2 ot…
Manifesto for the pharma industry
If I can notice a department where we are clearly behind regarding the requirement of the digital channel, this is the marketing and commercial operat…
Gold Web Health Award for esmya.com
With esmya.com getting recognised as the best website of the season with a gold medal by the web health awards committee, it is time to celebrate
