Hu-manity.co Interview on Data Donation and Digital Twins with Richie Etwaru
As eyeforpharma 2019 is ending, I had the privilege to share my thoughts with the team at Hu-manity.co and with their CEO Richie Etwaru. I was truly i…
Category: Business transformation
Building unforgettable brand moments for your customers
What is the best KPI to measure your customer relationship? Of course, you hear about NPS, sales and many more sophisticated ways to take the pulse bu…
EyeforParma Growth markets Berlin 2014
In the preparation of the next Eye for Pharma event where I will have the honor of speaking, I participated in a webinar to share some views with 2 ot…
Haider Alleg speaking at the Social Media Monitoring forum 2013 ed. in Münich
In this event I share how to run social media listening for a brand in healthcare, without being concerned on adverse events thanks to my unique appro…
Haider Alleg speaking at Ecom Lausanne 2011 ed.
Another eCom and in Lausanne this time with a topic dear to my heart as we see more and more brands jumping into it: Social Media Marketing!
Interview by RTS on social media marketing
Before joining my colleagues at the “Maison de la communication”, I was kindly invited by the RTS to talk briefly about the topic I was covering l…
Haider Alleg speaking at Rezonance First
In this Rezonance keynote, I come back on a case with LinkFluence, where we listened to the web for defining the marketing strategy of Generali Insura…
