eRep day Mulhouse 2019
We used mainly social media at first as we saw an opportunity. The biggest learning here is that authenticity will always prevail over quantity and au…
Category: Marketing
10 common social media marketing mistakes in pharma
Recently I have spent some times working on Ferring's social media presence with the incredible team led by Bhavin Vaid at the Headquarter in St-Prex.…
How to plan your next Multichannel Strategy?
In this article, we will use tried-and-tested frameworks to help you structure a multichannel plan which will make it quicker for you to complete and …
Building unforgettable brand moments for your customers
What is the best KPI to measure your customer relationship? Of course, you hear about NPS, sales and many more sophisticated ways to take the pulse bu…
Haider Alleg panellist at Linkfluence Anniversary’s Event in Paris First
I participated at the one year anniversary of Radarly, the new social media tool by Linkfluence in Paris and share my experience at Richter
Gold Web Health Award for esmya.com
With esmya.com getting recognised as the best website of the season with a gold medal by the web health awards committee, it is time to celebrate
Haider Alleg speaking at the Social Media Monitoring forum 2013 ed. in Münich
In this event I share how to run social media listening for a brand in healthcare, without being concerned on adverse events thanks to my unique appro…
Interview by Bilan on social media marketing
With the boom of ecommerce many brands are lost on whether to launch a social media campaigns, a website, or both. In this interview I came back on so…
Haider Alleg speaking at Ecom Geneva 2012 ed.
This year when preparing eCom 2012 in Geneva, we asked our clients what do you want to hear? The winner was Facebook. Indeed a lot of brands invested …
Haider Alleg speaking at Ecom Lausanne 2011 ed.
Another eCom and in Lausanne this time with a topic dear to my heart as we see more and more brands jumping into it: Social Media Marketing!
Interview by RTS on social media marketing
Before joining my colleagues at the “Maison de la communication”, I was kindly invited by the RTS to talk briefly about the topic I was covering l…
Haider Alleg speaking at Rezonance First
In this Rezonance keynote, I come back on a case with LinkFluence, where we listened to the web for defining the marketing strategy of Generali Insura…
