Recognition for the team who worked hard on esmya.com
With great pleasure, we heard we got the gold medal for esmya.com, a portal dedicated to HCPs only and where we tried to make something different regarding user experience.
It is time to celebrate as this is, of course, not a one-person show. We had help from our agency, Caravan Production, Langland, Pulse Digital and Kainjoo Astate Creative.
The vision behind the product
If you pay attention, the website is not just a product website. It is a style declaration for a new class of molecules, and we wanted everyone to feel this.
We got inspired by the fashion industry with their codes as our end users were HCPs having OBGYN women as patients.
We wanted to convey that they are providing care and a profound restoration of the self-esteem of what makes these women what they are: strong, fighting and resilient.
What’s next? A direct-to-the-patient campaign
That was stage 1. Our next level is to connect this initiative from a branding perspective to the consumer and patient side of the business. With this ecosystem in place, we truly believe the brand has an online landscape respecting the values, essence and tonality of what we strategically envisioned.