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Fake it till you make it in digital health: 4 demystified truths

For years, digital in healthcare is becoming the new hype for people seeking higher-ranked positions or promotions.

Let’s look at why and how people tend to fake they are experts until they make it to a senior role in digital within our industry.

Truth #1: it is easy to be an expert in digital healthcare.

That is partially true.

While our level of adoption is low, and our speed of change is not even something we can comment on, anyone coming from outside the industry has an edge. Suffice it to say that multichannel, social media and all the buzzwords we got are staying in slides, or at best, in a procurement contract with a vendor managing everything.

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