Category: Management

Sounds harsh, and this is what many people hear when they present their agency like an innovative startup. The question I will try to answer is why.

My feed was crap. Hated the Linkedin experience and ended up learning stuff and watching my industry on a website like Medium…

In the preparation of the next Eye for Pharma event where I will have the honor of speaking, I participated in a webinar to share some views with 2 others speakers (Laurent Décory, Former Senior Director, Business Operations and Implementation & Burak Ergenoglu Department Head, Strategic Planning and Portfolio Management).

As the chairman of this event, I developed a curriculum that led the audience to walk a strategic path for 2 days, on how to disrupt brands for pharma

If I can notice a department where we are clearly behind regarding the requirement of the digital channel, this is the marketing and commercial operations. New technologies are pushing the boundaries of what internal marketers can do.

With esmya.com getting recognised as the best website of the season with a gold medal by the web health awards committee, it is time to celebrate

With the boom of ecommerce many brands are lost on whether to launch a social media campaigns, a website, or both. In this interview I came back on some tips that we see in most of our customers.

Another eCom and in Lausanne this time with a topic dear to my heart as we see more and more brands jumping into it: Social Media Marketing!

Before joining my colleagues at the “Maison de la communication”, I was kindly invited by the RTS to talk briefly about the topic I was covering later on.