How did we achieve this?
Let’s get back a bit. As any company who launches on social media, you want to also push your content through ads.
For #projectfamily, a campaign around building families and supporting potential parents seeking IVF treatments, we decided to test Twitter Video Ads. And boy, this has paid off. Depending on your video, audience and budget, you would have real surprises like we did. We didn’t expected to have a better view rate there than Facebook or Youtube.
For more info on the case study by Twitter, please visit their website here.