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Haider Alleg speaking at the Social Media Monitoring forum 2013 ed. in Münich

Monitoring forum

Here again, I am sharing my pharma recipe using online monitoring to guide our brands in our marketing strategies. 

This time, it came in a room full of social media marketing experts. So, for a change, I could go straight to the core of my topic, which is how to set up the process around online monitoring.

The interesting about pharmaceutical companies is that we can’t just collect user-generated content. We must be ready to file reports if someone talks about symptoms or a product and an adverse event.

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