Tag: Haider Alleg

The pharmaceutical industry is at a turning point as it continues to embrace digital health, mature ecosystems, and new commercial models to drive innovation. The Pharma 2023 event, taking place from April 18-20 at CCIB, Barcelona, offers an ideal platform for exploring the convergence of these critical aspects of the industry’s future. The conversations will showcase how integrating digital health, commercial innovation, and ecosystem collaboration shapes how pharma companies engage with customers and deliver value to patients.

The world is becoming increasingly regulated, with new data processing regulations coming to Switzerland and other industries, such as financial institutions and social media, also facing more scrutiny. This is particularly challenging for small businesses and startups, but also presents opportunities for those who can navigate the regulations. Big Tech companies are playing a role in shaping the regulatory landscape, and the industry should be prepared for more regulation in the future.

We used mainly social media at first as we saw an opportunity. The biggest learning here is that authenticity will always prevail over quantity and automation.

Sounds harsh, and this is what many people hear when they present their agency like an innovative startup. The question I will try to answer is why.

In the preparation of the next Eye for Pharma event where I will have the honor of speaking, I participated in a webinar to share some views with 2 others speakers (Laurent Décory, Former Senior Director, Business Operations and Implementation & Burak Ergenoglu Department Head, Strategic Planning and Portfolio Management).

As the chairman of this event, I developed a curriculum that led the audience to walk a strategic path for 2 days, on how to disrupt brands for pharma

For the eCom 2013 edition I had the honour to write for the leaflet to give a window on what’s the pharmaceutical industry is going through. It is in French but hopefully I’ll find time to translate this somehow.

If I can notice a department where we are clearly behind regarding the requirement of the digital channel, this is the marketing and commercial operations. New technologies are pushing the boundaries of what internal marketers can do.

In this Rezonance keynote, I come back on a case with LinkFluence, where we listened to the web for defining the marketing strategy of Generali Insurances