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Building unforgettable brand moments for your customers
Marketing Performance

Building unforgettable brand moments for your customers

What is the best KPI to measure your customer relationship? Of course, you hear about NPS, sales and many more sophisticated ways to take the pulse but at the end of the day, what you are seeking is to drive behaviour change.

May 10, 2018April 30, 2023
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cropped-ha-white.png Haider Alleg

Entrepreneur Haider developed a toolbox for bringing brand performances to life, helping organisations of various shapes and sizes navigate the unknown and generate growth. This led him to build Kainjoo in 2012, a fast-growing consulting firm supporting ambitious leaders from top 500 Fortune companies. With Allegory Capital, he supports regulated industries to innovate through portfolios of emerging tech and channels.

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