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Ch. du Vernay 14a
Gland 1196 CH-Vaud
[email protected]
Ph: +‪41 21 561 28 48‬
Since September 2022

Allegory Capital

General Partner

I founded Allegory Capital in 2022, an investment firm and PE vehicle from early stage to pre-exit phases.

With more than 10 deals both in sell or buy side in its first year of operation, Allegory Capital through its unique partners’ network, is designed to bridge capital with the vision of purpose driven family offices, financial institutions and private equity firms.

Since May 2012



I founded Kainjoo to regroup and scale under one roof my expertise when it came to disrupt brands.

Kainjoo is a group of brand-tech focused companies, dedicated to regulated and complex industries such as pharmaceuticals companies.

With a unique set of competencies and a vision to disrupt healthcare for better patients outcomes, I led the company to be one of the fastest growing brands crafting firm in Europe.

May 2010 – May 2012


Account Director

Smile Suisse is one of the largest digital marketing agency in Switzerland. By joining the firm in 2010, I brought my expertise in healthcare and built the Human Care division.

Along with the industry expertise, I provided expertise in digital marketing, performance marketing and brand strategy for key global accounts.

September 2008 – May 2010



My expertise in managing heavy regulated projets within EDF and the automotive industry spoused well the requirements of global clients like Novartis or Novo Nordisk. 

With a hands-on experience on digital projects, I brought to the industry his expertise working as a freelancer in digital marketing campaigns naturally to direct-to-consumers ones in the US and the EU.

I also participated to the digital transformation of Novo Nordisk, supporting the development of massive programs from start to finish.

September 2007 – September 2008


E-Marketing Manager

As a french company preparing to opening its market, EDF tame the power of the web to boost its value proposition.

With a strong experience at building customer experiences using new channels, I quickly bridged the gap necessary between departments and acted as the glue between marketing, coms and IT.

The disruptive aspect of social media marketing led me to pilot one the very first campaigns of the sort in France.

September 2005 – September 2007


E-Business & Quality Manager

In parallel to my studies, I got a first job at an automative supplier, in the quality department.

By converging my development background and desire to learn and build new solutions for customers, I discovered the various applications of quality and processes at scale, and built new human-machine interface within production lines.

January 2000 – May 2010


Full-Stack Developer

Learning to code at 12, this is only at 16 that I understood this craft could be sold as a service. I did that in his home-town to then scale it to France where he started to work for small businesses but also various politicians campaigns.

After mastering web development and digital marketing campaigns, I participated actively in the development of open sources projects such as wordpress multi-site as well as developed various plugins to manage RSS feeds.

And outside of work?

You'll find me racing my car on a track, listening to hip-hop music and playing basketball with my 2 boys. I love science-fiction and recently put myself to the task of writing my first novel. I am inspired by the Japanese culture at all levels, from the art to the way of living. When summer comes, you'll find me going out often to music festivals with friends where I disconnect my brain from work.

2022 to 2023


Board Diploma​

The IMD Board Director Diploma certifies that you are equipped with all the skills required to succeed success as a modern board member.

2007 to 2008

EM Strasbourg

Master 2 Marketing Management

Passionate about behaviours change, Haider brought to himself a new wave of academic learnings with a master of science in Marketing, with market research as a major.

2005 to 2007


Master Industrial Management

If people wondered where Haider learned about Kaizen and 6sigma, this is here. Not only this master 1 taught him the organisation and the disruptive mindset of an engineer, but also gave him the confidence to lead teams with a sharp strategic view on the horizon.

Startups Coaching and Mentoring

I believe in giving back to the community and as such I select entrepreneurs and teams I mentor and coach every year through various programs

Since 2019


Member of the Digital Health Task-Force

Part of the Digital Health working group, supporting the EU commission on reports, studies and findings, shaping the next generation of positions by the regulators.


La French Tech

Founder and President of the Swiss Hub

La French Tech is the vehicle for the promotion of the French Startups Ecosystem, created by Emmanuel Macron, former Economic Affairs Minister and, since 2017 the French President. 

" One of the smartest minds in pharma, digital and designing the future of healthcare. Achieved so much already in his career and a privilege to work with. "
Haider Alleg


Haider is an entrepreneur blending business strategy & innovation within regulated industries. He helped fortune 500 companies generating repeatable growth through methodologies he developed, inspired by 6sigma. He is the founder of Kainjoo and the GP at Allegory Capital.

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NextPharma Dubrovnik 2020

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TechEx Event 2022