about Haider Alleg
A BrandTech
Leader
Allegory Capital
General Partner
I founded Allegory Capital in 2022, an investment firm and PE vehicle from early stage to pre-exit phases.
With more than 10 deals both in sell or buy side in its first year of operation, Allegory Capital through its unique partners’ network, is designed to bridge capital with the vision of purpose driven family offices, financial institutions and private equity firms.
Since May 2012
Kainjoo
Founder and Member of the Board of Directors
I founded Kainjoo to regroup and scale under one roof my expertise when it came to disrupt brands.
Kainjoo is a group of brand-tech focused companies, dedicated to regulated and complex industries such as pharmaceuticals companies.
With a unique set of competencies and a vision to disrupt healthcare for better patients outcomes, I led the company to be one of the fastest growing brands crafting firm in Europe.
May 2010 – May 2012
Smile
Account Director
Smile Suisse is one of the largest digital marketing agency in Switzerland. By joining the firm in 2010, I brought my expertise in healthcare and built the Human Care division.
Along with the industry expertise, I provided expertise in digital marketing, performance marketing and brand strategy for key global accounts.
September 2008 – May 2010
Accenture
Consultant
Boomerang is a long-established, pure player in digital within the healthcare industry.
My expertise in managing heavy regulated projets within EDF and the automotive industry spoused well the requirements of global clients like Novartis or Novo Nordisk.
With a hands-on experience on digital projects, I brought to the industry his expertise working as a freelancer in digital marketing campaigns naturally to direct-to-consumers ones in the US and the EU.
I also participated to the digital transformation of Novo Nordisk, supporting the development of massive programs from start to finish.
September 2007 – September 2008
EDF
E-Marketing Manager
As a french company preparing to opening its market, EDF tame the power of the web to boost its value proposition.
With a strong experience at building customer experiences using new channels, I quickly bridged the gap necessary between departments and acted as the glue between marketing, coms and IT.
The disruptive aspect of social media marketing led me to pilot one the very first campaigns of the sort in France.
September 2005 – September 2007
TREVES
E-Business & Quality Manager
In parallel to my studies, I got a first job at an automative supplier, in the quality department.
By converging my development background and desire to learn and build new solutions for customers, I discovered the various applications of quality and processes at scale, and built new human-machine interface within production lines.
January 2000 – May 2010
RUSHOLOGY
Full-Stack Developer (Freelance)
Learning to code at 12, this is only at 16 that I understood this craft could be sold as a service. I did that in his home-town to then scale it to France where he started to work for small businesses but also various politicians campaigns.
After mastering web development and digital marketing campaigns, I participated actively in the development of open sources projects such as wordpress multi-site as well as developed various plugins to manage RSS feeds.
Core Leadership
Strengths
Based on the CliftonStrengths assessment program by Gallup, here are the talents I nurture to lead in my professional life
Core Leadership
Strengths
Based on the CliftonStrengths assessment program by Gallup, here are the talents I nurture to lead in my professional life
Recognition
Certifications
Various certifications and labels obtained during my career
And outside of work?
And outside of work?
And outside of work?
2022 to 2023
IMD
Board Diploma
The IMD Board Director Diploma certifies that you are equipped with all the skills required to succeed success as a modern board member.
2007 to 2008
EM Strasbourg
Master 2 Marketing Management
Passionate about behaviours change, Haider brought to himself a new wave of academic learnings with a master of science in Marketing, with market research as a major.
2005 to 2007
IPI-ENSAM-RMS
Master Industrial Management
If people wondered where Haider learned about Kaizen and 6sigma, this is here. Not only this master 1 taught him the organisation and the disruptive mindset of an engineer, but also gave him the confidence to lead teams with a sharp strategic view on the horizon.
2003-2005
LEGTI A.Heinrich (FR)
IT Degree (Bachelor)
If you knew how to code back then in France, you had a high chance to end-up coding more. This is what happened to me too, with a 2 years degree where he learned the various applications of web development in a professional setting.
2003-2005
LEGT R. Schumann
High School Diploma
Classical boring studies. Loved French. Loved Math. Hated English but remember I was in France. Should have paid attention more to the economic classes.
Startups Coaching and Mentoring
I believe in giving back to the community and as such I select entrepreneurs and teams I mentor and coach every year through various programs
Since 2019
EUCOPE
Member of the Digital Health Task-Force
Part of the Digital Health working group, supporting the EU commission on reports, studies and findings, shaping the next generation of positions by the regulators.
Since 2015
HEG
Visiting Lecturer
Sharing real world experience with students of the EMBA on the usage and application of online insights mining, in the context of commercial operations and strategic marketing
Since 2014
NEOHUMANITAS
Member
Helping societies adopt new technologies, but also anticipating their impact in our lives, from data to new behaviours and governance. In charge of marketing, internet and PR activities.
2015-2018
French Tech Suisse
Founder and President
La French Tech is the vehicle for promotion of the French Startups Ecosystem, created by Emmanuel Macron, former Economic Affairs Minister and since 2017 the French President.
As part of my mandate to bring the concept back to Switzerland, build the team and to raise it as one of the top 5 hub worldwide.
Contact me
Do you believe in coincidence?
If you too are passionate about disrupting brands in regulated industries, shoot me an email.
