Les investisseurs se font une opinion sur les fondateurs dès les quatre-vingt-dix premières secondes, et non pas en fonction du « pitch deck »

Publié à l'origine le Kainjoo Ventures.

En bref : Investors back the person before the plan — presence, composure under challenge, and evidence of action — which makes a winning pitch a leadership lesson as much as a fundraising one.

They back the person, not the plan

Emi Naganuma of Apprecia Capital reveals in her account of the Venture Kick jury room that the decisive read forms early and personally: would she want to support and work with this person? It is the same instinct anyone asking others to follow them must earn — thin-slicing and the halo effect, in behavioural terms.