It is Friday.
Like all Fridays, it is a moment in the week to reflect on some learnings, experiences and discussions.
At the latest eyeforpharma conference in Barcelona, I had exciting exchanges concerning the evolution of our customer experiences and interactions, especially the role of digital technologies that are changing those.
b2b > business to business
You’ll probably think first about the rep or a KAM (key account manager) in the pharmaceutical industry. We have a lot to prepare to help our agents spouse the new expectations of our HCPs, and find new ways to provide value. This evolution led our industry to shift mainly to customer-centricity, changing our messages from product facts and sheets and identifying our “why”.
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