The gears and tools boosting our digital workplace productivity
Working behind a desk or in a mobile fashion means developing a natural organisation for efficiency. But as you grow, you want to find a sustainable w…
The world is a bit more… regulated
The world is becoming increasingly regulated, with new data processing regulations coming to Switzerland and other industries, such as financial insti…
Mention in EMJ Gold June 2020
If you follow me or you hear me speak, I am always anal on the issue of scalability. Call it the entrepreneur in me but the idea of a business that is…
Hacking Health Camp 2020
I had the big privilege to come and share my vision at Ferring on how we structured ourselves as a partner, open to work with an external ecosystem of…
eRep day Mulhouse 2019
We used mainly social media at first as we saw an opportunity. The biggest learning here is that authenticity will always prevail over quantity and au…
10 common social media marketing mistakes in pharma
Recently I have spent some times working on Ferring's social media presence with the incredible team led by Bhavin Vaid at the Headquarter in St-Prex.…
Inside out innovation webinar with Todd Neuville (AWS)
Today companies are looking to various ways to spark innovation within their workforce. Some build boot camp outside of their HQ, others are partnerin…
Interview by EMJ | Scrolling Through an Influencer Era
Whether it is your personal brand or your business: you want to influence. Social naturally comes to mind as an amplification box to get this level of…
Bringing the best version of myself every day, at work and home
I lost 30kgs and 10% of body fat.
This has been a 12 months journey. More a mindset battle with myself IMHO. As it is time for me to celebrate it is a…
Interview by Twitter | Video Business case for Ferring
For #projectfamily, a campaign around building families and supporting potential parents seeking IVF treatments, we decided to test Twitter Video Ads.…
Fake it till you make it in digital health: 4 demystified truths
Since years, digital in healthcare is becoming the new hype for people seeking higher ranked positions or promotion.
Let’s look at why and how peopl…
Hu-manity.co Interview on Data Donation and Digital Twins with Richie Etwaru
As eyeforpharma 2019 is ending, I had the privilege to share my thoughts with the team at Hu-manity.co and with their CEO Richie Etwaru. I was truly i…
Look Beyond-The-Wall
Can you remember the last time you heard this notion of going beyond-the-pill? As it is eyeforpharma season, let's dive in to unclutter some of these …
Digital Marketing is “dead” – Finally!
That’s right. This is the end of an era. And for quite sometimes already.
What happened? Recently just before Cannes, I followed some controversies…
How to plan your next Multichannel Strategy?
In this article, we will use tried-and-tested frameworks to help you structure a multichannel plan which will make it quicker for you to complete and …
Building unforgettable brand moments for your customers
What is the best KPI to measure your customer relationship? Of course, you hear about NPS, sales and many more sophisticated ways to take the pulse bu…
Giving birth to French Tech Swiss
In my new role as a President of the FrenchTech Swiss hub, I will be working to build a team and design activities meeting the criteria for an officia…
You are an agency, not a start-up.
Sounds harsh, and this is what many people hear when they present their agency like an innovative startup. The question I will try to answer is why.
From b2b to a2a
At the latest eyeforpharma conference in Barcelona, I had interesting exchanges concerning the evolution of our customer experiences and interactions,…
Why should you stop following people on Linkedin?
My feed was crap. Hated the Linkedin experience and ended up learning stuff and watching my industry on a website like Medium…
Emarketing and SFE 2014 Fleming congress
I attended the Fleming Congress and through this post I come back on 2 days full of interesting conversations on the future of digital in pharma.
Haider Alleg panellist at Linkfluence Anniversary’s Event in Paris First
I participated at the one year anniversary of Radarly, the new social media tool by Linkfluence in Paris and share my experience at Richter
EyeforParma Growth markets Berlin 2014
In the preparation of the next Eye for Pharma event where I will have the honor of speaking, I participated in a webinar to share some views with 2 ot…
Haider Alleg speaker and chairman at Fleming’s 3rd digital marketing summit in Barcelona
As the chairman of this event, I developed a curriculum that led the audience to walk a strategic path for 2 days, on how to disrupt brands for pharma
Haider Alleg, writer at Ecom Geneva 2013 ed.
For the eCom 2013 edition I had the honour to write for the leaflet to give a window on what’s the pharmaceutical industry is going through. It is i…
Manifesto for the pharma industry
If I can notice a department where we are clearly behind regarding the requirement of the digital channel, this is the marketing and commercial operat…
Gold Web Health Award for esmya.com
With esmya.com getting recognised as the best website of the season with a gold medal by the web health awards committee, it is time to celebrate
Haider Alleg speaking at the Social Media Monitoring forum 2013 ed. in Münich
In this event I share how to run social media listening for a brand in healthcare, without being concerned on adverse events thanks to my unique appro…
Interview by Bilan on social media marketing
With the boom of ecommerce many brands are lost on whether to launch a social media campaigns, a website, or both. In this interview I came back on so…
Haider Alleg speaking at Ecom Geneva 2012 ed.
This year when preparing eCom 2012 in Geneva, we asked our clients what do you want to hear? The winner was Facebook. Indeed a lot of brands invested …
Haider Alleg speaking at Ecom Lausanne 2011 ed.
Another eCom and in Lausanne this time with a topic dear to my heart as we see more and more brands jumping into it: Social Media Marketing!
Interview by RTS on social media marketing
Before joining my colleagues at the “Maison de la communication”, I was kindly invited by the RTS to talk briefly about the topic I was covering l…
Haider Alleg speaking at Ecom Geneva 2011 ed.
Have you seen the number of buzz words around social media and viral campaigns lately? In response to that, I had to come back on this topic during th…
Haider Alleg speaking at Rezonance First
In this Rezonance keynote, I come back on a case with LinkFluence, where we listened to the web for defining the marketing strategy of Generali Insura…
